A 3-minute interactive guide for a global pharmaceutical company to help patients confidently self-inject using the Zepbound KwikPen. The experience was built and delivered in under 4 weeks to meet FDA review requirements.
- Client: Global pharma company
- Role: UX/UI Designer from early planning through final Figma prototype
- Goal: Replace a static 11-minute video with an engaging educational experience
- Result: 100% user success rate in FDA Human Factors Testing
Patients were struggling with clarity and confidence around key usage steps. The original 11-minute video was passive, hard to follow, and not interactive. We had to identify the pain points and deliver a better solution on a tight timeline with FDA-level scrutiny.
Fully animated, scroll-based guide mimicking the real pen experience.
- Collaborated closely with my design director to shape the overall experience
- Led UI design and prototyping in Figma across key interaction moments
- Helped define the user flow and logic for each instructional step
- Worked alongside content and animation teams to align visuals, motion, and messaging
- Contributed to QA reviews and iteration planning throughout the sprint
Outcome
- 100% success rate during FDA Human Factors Testing
- Positive usability feedback from users and stakeholders
- Delivered within 4 weeks and used as a scalable training model
- Final prototype approved for FDA submission and commercial rollout
Mid-fidelity wireframes to define critical user actions and flows
Click "Start Here" and scroll through prototype
