A prototype NFT experience that unified the identities of Salesforce, Crocs, and Axe into one cohesive and interactive journey. Designed in Figma with custom animations and motion flows that elevated brand storytelling.
- Client: Salesforce (in partnership with Crocs + Axe)
- Role: Visual + UI designer for prototype setup and screen interaction
- Goal: Build an engaging cross-brand NFT experience that felt playful, cohesive, and on-brand
- Result: Delivered a functional and animated prototype highlighting key interactions, with seamless visual balance across all three brands
Combining three bold brands into a single user journey required careful consideration. The experience needed to feel fun and fluid while allowing each brand to retain its voice and presence. It also had to be developer-ready and easy to follow.
- Design and animate branded screens in Figma
- Choose and implement on-brand GIFs to reflect interactive motion
- Configure visual transitions and flows across the experience
- Balance the look and feel of three distinct brands into one system
Outcome
- Created a working animated prototype in Figma
- Highlighted key microinteractions with motion and layered feedback
- Built an interface that honored the visual language of all three brands
- Prepared all assets for development handoff
Mockup and components
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